Responsive or adaptive web design is becoming increasingly important in a world where more and more people are surfing the web on their mobile devices such as a tablet or a phone. A non-responsive website, when viewed on a small phone screen, often becomes distorted and unappealing – a fatal mistake for business owners who want to attract attention to their business. A responsive website is a site that works well for any platform or screen size, adjusting itself to look great and function properly not only on a desktop but also on small smartphone screens.
If trends continue, mobile internet users will soon surpass desktop users, making it incredibly important to have a website that functions well on any platform. Responsive websites are also great for Search Engine Optimization. Rather than having separate desktop and mobile sites, a responsive website is an all in one, making it easier to direct people to one specific site, thus increasing SEO. Google in their Webmaster guidelines highly recommend using a responsive website. With almost all positive reasons, it’s hard to find a reason not to build a responsive site.